Bas Berkvens explains:
“As the underdog of the Dutch fashion industry, we don’t obey the rules. We’ve created our own story, combined with comfortable high-quality gear. We unite the underdogs of all generations, especially today’s Gen Z. Being a high-end, story-driven concept brand offering refreshed classics, we’re inspired by gems from the past. The brand’s mixed influences combine to create a unique cocktail, encapsulating timeless warrior storytelling, classic sportswear shapes, functional army surplus detailing, early 80s anarchic punk messaging and mid-90s grunge layering – a brilliant blend of the best-of-the-best from the past.
The symbol of the samurai mask embodies all the values we stand for as a brand. The warrior’s conviction of fighting for a greater goal lies within all of us. Every generation has its heroes. The youth of today have certainly been born into a world of chaos. They face a world full of challenges, yet they are united by their goal of fixing things. We’ve developed a uniform for the warriors of today, for the ones that fight back, the ones that stand out. Our samurai logo badge has been updated to poppy red, symbolising an alarm button for the planet. And the new colourways embody all the shades of the planet (the earth, the sky, the sea), expressed in browns, greens, greys, off-whites and blues.
The tracksuit of the future – born into a world of chaos!”